Turning your supporters’ most meaningful moments into your new fundraising channel — under your brand, no cost, no risk, no operational burden.
Life's Celebrations: An Untapped Opportunity
Every year, your supporters experience birthdays, weddings, anniversaries, graduations, and countless other milestones. These moments are filled with joy, connection, and generosity — yet they rarely become opportunities for charitable giving.
Traditional fundraising focuses on campaigns, appeals, and events. But what if we could harness the natural generosity that already flows during life's celebrations?
The Behaviour Already Exists
Tribute Giving
Supporters already give in memory of loved ones, demonstrating the power of personal milestones to inspire generosity.
Birthday Fundraisers
Many supporters create fundraisers on social platforms, but these sit outside your brand and often don't capture donor data.
Gift Preference
Increasingly, people prefer donations over material gifts — yet there's no easy, branded way to make this happen.
These behaviours are already familiar to UK supporters — from tribute giving to birthday fundraisers — but are rarely captured within a charity’s own ecosystem.
What Is In-Celebration Giving?
It's not a fundraising campaign. It's a new channel that sits quietly alongside your existing work, activating support during moments that already matter to your community.
Giving takes place within your existing governance and fundraising frameworks.
What In-Celebration Giving Is NOT?
Not another campaign to manage
No planning, timelines, or extra workload. No new appeals, targets, or reporting cycles.
Not a replacement for appeals or events
Works quietly alongside what you already run. Designed to complement, not compete.
Not a platform your team needs to learn or maintain
Handled for you, with minimal involvement. No infrastructure to manage or support internally.
Why This Is Different: Not Just Another Fundraising Tool
This isn't about creating more campaigns or asking your team to do more.
In-celebration giving works with the moments your supporters are already experiencing — no additional marketing spend and no need to run new acquisition campaigns.
How It Works for Supporters
Create
Your supporter creates a personal fundraising page for their celebration — entirely under your charity's brand. It takes just a few minutes.
Share
They share their page with friends and family, inviting donations instead of gifts. The message comes from them, in their own words.
Donate
Friends and family give easily and securely. Many are first-time donors to your cause, drawn in by someone they love. Donations are made securely and transparently, with clear confirmation and acknowledgement.
Impact
Your supporter receives updates showing the difference they've made — reinforcing their connection to your mission. And they can share it with others, expanding the joy.
Many donors later choose to celebrate their own milestones in the same way, creating a natural cycle of giving.
How It Works for Charities
Enable
Set up a white-label platform where supporters can create celebration fundraisers under your brand. No set-up fee!
Light Promotion
Share the option with your engaged supporters through existing channels (your website, email, social networks) — no new campaigns required.
Ongoing Inflow
New support flows in organically as supporters celebrate milestones throughout the year.
Designed for Newcomers to Giving
Tap Into Your Existing Network
In-celebration giving reaches people who've never donated to your cause before — the friends and family of your existing supporters.
Welcoming & Frictionless
The experience is guided, joyful, and welcoming. There's no pressure, no complex forms, just an easy way to give that feels meaningful and personal.
Long-Term Relationship Building
This removes friction for first-time donors while building long-term relationships for your charity.
Reaches Beyond Traditional Donors
This is particularly effective for supporters who may not respond to traditional appeals but are happy to give in a personal, celebratory context.
Many first-time donors later become supporters themselves — creating a natural, ongoing cycle of giving.
The Platform: Invisible Infrastructure
White-Label Branding
Everything appears under your charity's name, logo, and colors. The platform itself is invisible to supporters and donors.
Complete Functionality
All operational elements — fundraising pages, payments, certificates, emails, and reporting — are handled for you. Zero operational burden.
Dashboard Control
You maintain oversight through a simple dashboard showing activity, funds raised, and supporter relationships.
Shared Database
New donor relationships are shared with your charity, with consent — enabling long-term stewardship.
Flow of Funds & Transparency
We provide clear visibility and control over how donations are processed and received. Funds are handled securely through one of two straightforward routes, with full reporting and transparency for your charity at all times.
Option 1: Direct to Your Account
For charities using their own Stripe account, donations are processed directly into that account. This provides timely access to funds and clear oversight of every transaction.
Option 2: Via Platform Infrastructure
If your charity does not use Stripe, donations are securely processed through our platform and paid out to your designated account. Full reconciliation and clear reporting are provided for every donation.
Commercial Model
Our commercial model is designed to remove financial barriers, minimise risk, and align incentives from day one.
Zero Upfront Investment
No setup fees
No monthly retainer or subscription
No ongoing costs if the channel does not generate support
Success-Based Model
A small commission applies only to funds successfully raised
We only succeed when you succeed
This is a deliberate model choice to ensure long-term alignment of interests
This approach creates zero financial risk in exploring whether in-celebration giving is right for your charity. You can pilot the channel with no upfront investment and no long-term commitment.
Easy to Start, Fully Supported
Full Onboarding
We guide you through every step of setup, ensuring the platform reflects your brand perfectly.
Supporter Communications
We provide guidance and ready-to-use materials aligned with UK fundraising norms.
Ongoing Insights
You receive regular reports on activity, trends, and opportunities to maximise impact.
You don't build anything. You don't maintain anything.
We handle the technical infrastructure so you can focus on your mission. We support you at every step — from initial setup and first celebrations to learning what works and scaling when ready.
A New Channel, Not a Replacement
Designed to complement year-round fundraising, not seasonal appeals.
Sits Alongside
In-celebration giving complements your appeals, events, and campaigns — it doesn't compete with them.
No Cannibalisation
This reaches new donors during moments that wouldn't otherwise generate giving. It's genuinely additive.
Always Your Brand
Your charity stays front and centre. The platform is simply the infrastructure enabling the experience.
New Support, Without New Marketing Spend
This is a fundamentally different approach: enabling your supporters to do what they already want to do, in a way that feels joyful and meaningful.
Organic Reach
of New Audience
Expands your donor base through personal connections and trusted relationships.
No Dedicated
Marketing Budget Required
Works with your existing supporter base and their personal networks.
No New Campaigns
Required
Activates naturally during life moments that are already happening.
Start Small, Learn Together
We invite you to explore in-celebration giving through a simple pilot programme.
Begin with your most engaged supporters — those who already champion your cause. See how their birthdays, anniversaries, and celebrations can become moments of meaningful support.
We'll be with you every step of the way, providing full support and learning alongside you.
Thank You
Let's explore how life's celebrations can become a new source of support for your mission.
Together, we can turn moments of joy into lasting impact.
In-Celebration Giving for Charities